Country Manager eCommerce UK

We are DEUBA! As an online retailer based in Germany, we sell exclusively produced items and branded products worldwide via our own online shops and large platforms such as Amazon, Ebay or Manomano. We use our 20 years of professional experience to actively help shape e-commerce and further expand our position as a global player.

We are seeking an experienced and passionate Country Manager eCommerce  to join our team.

About the Role:

Lead and accelerate the growth of Deuba’s UK eCommerce business across key B2C marketplace platforms (e.g., Amazon, eBay) and our Direct-to-Consumer (D2C) channel via our proprietary online shop. This role encompasses full P&L ownership, strategic planning, and operational execution to drive revenue and profitability.

Strategic Leadership & P&L Management

• Develop and implement the UK eCommerce strategy in alignment with Deuba’s global objectives, focusing on revenue growth and profitability.
• Own the UK eCommerce P&L, ensuring sustainable growth and efficient budget allocation.
• Conduct market analysis to inform long-term growth strategies and portfolio decisions.

Marketplace & D2C Channel Management

• Oversee daily operations across Amazon Seller Central and other marketplaces, ensuring optimal product listings, pricing, and promotions.
• Provide local market insights to the  D2C online shop team enhancing user experience, conversion rates, and customer retention.
• Coordinate with internal teams to ensure cohesive branding and messaging across all channels.

Performance Marketing & Advertising

• Steering performance marketing campaigns across marketplaces and the D2C channel, focusing on ROI and customer acquisition.
• Working alongside the Head of Online Shop to ensure cohesion between channels in UK and the overarching marketing/promotion strategy.
• Monitor and analyse campaign performance, adjusting strategies to meet KPIs.

Cross-Functional Collaboration

• Work closely with the Purchasing and Logistics teams to forecast stock requirements and manage supply chains.
• Collaborate with Customer Service and Supply Chain departments to ensure a seamless customer experience.
• Lead the UK B2C team, fostering a culture of innovation and continuous improvement.

Market Expansion & Innovation

• Identify and evaluate opportunities for expansion into new marketplaces and social commerce platforms.
• Stay abreast of industry trends, competitor activities, and emerging technologies to inform strategic decisions.
• Implement innovative solutions to enhance customer engagement and drive growth

Why Join Us?

You'll have full ownership to shape the UK eCommerce landscape of a growing international business, working in close collaboration with a motivated HQ team and supported by a strong cross-functional structure.

Minimum Qualifications:·   

• 3+ years of hands-on eCommerce experience in the UK, especially with Amazon and other major B2C marketplaces.
• University degree in Business, Marketing, or a related field.
• Proven track record in managing and optimising performance marketing with strong focus on ROI.
• Experience with eCommerce tools and performance dashboards.
• Industry experience in Home Improvement or Garden products is a plus.

Preferred Qualifications:

• Strong commercial acumen with a results-driven mindset.
• Solid understanding of P&L, budgeting, and cost control.
• ·Excellent collaboration and communication skills across teams and senior stakeholders.
• Hands-on mentality with strategic thinking and execution power.
• Analytical mindset; confident in using KPIs and data to drive decisions.
• Fluent in English; German is a plus.

Contract Type: Full-Time

Department: Commercial

Location:  United Kingdom (Remote/Home-based, with the option to work from our Thetford office)